The CREATE Process 

CREATE turns bold ideas into action and impact.

Leaders I've worked with rarely succeed because of the strength of an idea alone. When leaders engage in the CREATE process, it becomes the ultimate roadmap for them to achieve more, faster while staying laser-focused on outcomes.

Christina Heitz

Founder & CEO, Cambiar Education

Colorful circles with letters spelling CREATE representing six innovation steps: Courage & Curiosity, Research, Engage, Assemble Ideas, Test, Effect

CREATE tools and mindsets give leaders the inspiration and resiliency to persevere, listen, learn, and collaborate until they achieve the “impossible.”

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300+

Cambiar Education developed CREATE with the wisdom and perspectives of over 300 entrepreneurs from around the world.

CREATE In Action

By applying CREATE to an idea, Cambiar entrepreneurs design and build their ventures in a way that focuses on impact, scale, and sustainability. But the CREATE process doesn't end there. Once a venture launches, entrepreneurs continue to apply CREATE through rapid iteration, testing, and research, strengthening their products and services to best serve all students.

Cambiar's CREATE process gave Mark Murphy structure for work that's naturally entrepreneurial and hard to pin down. It laid out the full path forward, then gave him real strategies and activities to move the work ahead at each step, not just a map of where he was headed.

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That work helped form GripTape: giving young people the support, respect, and authority to pursue learning in their own way.

OnYourMark leaned hardest on the research part of CREATE. From day one, they committed to rigorous, formal research, both to prove their tutoring actually worked and to learn what parts of their model held up at scale.
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That focus paid off: OnYourMark's high-impact, individualized tutoring now has real evidence behind it. As founder Mindy Sjoblom put it, the research wasn't just about proving efficacy. It shaped what they built next.

Cambiar's CREATE process helped Rajen Sheth turn Kyron Learning from a concept into a real product, starting small, learning from the first reactions, and iterating before scaling further.
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That work became Kyron Learning: AI video tutoring that pairs real teacher-recorded lessons with conversational AI, so more students get real one-on-one instruction.

The CREATE Process

CREATE turns bold ideas into action and impact.

Christina Heitz

CREATE tools and mindsets give leaders the inspiration and resiliency to persevere, listen, learn, and collaborate until they achieve the “impossible.”

Cambiar's CREATE process gave Mark Murphy structure for work that's naturally entrepreneurial and hard to pin down. It laid out the full path forward, then gave him real strategies and activities to move the work ahead at each step, not just a map of where he was headed.

That work helped form GripTape: giving young people the support, respect, and authority to pursue learning in their own way.

OnYourMark leaned hardest on the research part of CREATE. From day one, they committed to rigorous, formal research, both to prove their tutoring actually worked and to learn what parts of their model held up at scale.
‍

That focus paid off: OnYourMark's high-impact, individualized tutoring now has real evidence behind it. As founder Mindy Sjoblom put it, the research wasn't just about proving efficacy. It shaped what they built next.

Cambiar's CREATE process helped Rajen Sheth turn Kyron Learning from a concept into a real product, starting small, learning from the first reactions, and iterating before scaling further.
‍

That work became Kyron Learning: AI video tutoring that pairs real teacher-recorded lessons with conversational AI, so more students get real one-on-one instruction.

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Christina Heitz

CREATE tools and mindsets give leaders the inspiration and resiliency to persevere, listen, learn, and collaborate until they achieve the “impossible.”

Cambiar's CREATE process gave Mark Murphy structure for work that's naturally entrepreneurial and hard to pin down. It laid out the full path forward, then gave him real strategies and activities to move the work ahead at each step, not just a map of where he was headed.

That work helped form GripTape: giving young people the support, respect, and authority to pursue learning in their own way.

OnYourMark leaned hardest on the research part of CREATE. From day one, they committed to rigorous, formal research, both to prove their tutoring actually worked and to learn what parts of their model held up at scale.‍

That focus paid off: OnYourMark's high-impact, individualized tutoring now has real evidence behind it. As founder Mindy Sjoblom put it, the research wasn't just about proving efficacy. It shaped what they built next.

Cambiar's CREATE process helped Rajen Sheth turn Kyron Learning from a concept into a real product, starting small, learning from the first reactions, and iterating before scaling further.‍

That work became Kyron Learning: AI video tutoring that pairs real teacher-recorded lessons with conversational AI, so more students get real one-on-one instruction.

Privacy Preference Center

Manage Consent Preferences

OnYourMark leaned hardest on the research part of CREATE. From day one, they committed to rigorous, formal research, both to prove their tutoring actually worked and to learn what parts of their model held up at scale.
‍

Cambiar's CREATE process helped Rajen Sheth turn Kyron Learning from a concept into a real product, starting small, learning from the first reactions, and iterating before scaling further.
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